At The Generous Project, we’re obsessed with helping charities and Not-for-Profits maximise funding from big gifts (Major Gifts & Bequests), so they can fund their mission and sustain their future impact. 

Of course, it’s not just about the needs of an organisation (important as they are). We carefully craft strategies, campaigns and communication in a way that ensures the aspirations of your donors and supporters are at the centre of all we do.

Think of our consultancy as your “Google Maps” for big gifts. We will give you step by step insights and directions to reach your strategic funding destination. 

Some of you may be curious about our logo.

Well it’s very intentional in its design and it beautifully reflects the ethos behind our work. The two triangles represent two iconic ideas. 

The first idea being the donor pyramid and the concept that major gifts and bequests sit at the precipice of that triangle (pyramid). The second triangle reflects Maslow’s hierarchy of human need. Sitting at the summit of Maslow’s pyramid is the notion of self-actualisation or reaching one’s potential.

We believe that creating a legacy through a big gift when you’re living or passed, is the ultimate act of self-actualisation. What a tremendous expression of love for humanity, to create impact for a cause that matters deeply to you. You have donors looking for ways to create meaning and a legacy they are proud of. Let The Generous Project team help you create those opportunities for your supporters.